Exciting new initiative takes shape as five-year plan gets underway
Effective July 1, Donna Woodruff was promoted to Deputy Director of Athletics; Rob Emmerich was promoted to Senior Associate Athletic Director for External Relations; Patrick Muffley, Rachael Lyall, Adam McLeod and Courtney Rickard received promotions to Associate Athletic Director; and Chris Murray and Ze Zeon were promoted to Assistant Athletic Director.
New direction includes eight transformational elements, Seawolves United annual giving program
Seawolves football to be carried on The Shark 94.3 FM and men's basketball on WHLI 1370 AM
Events featuring Stony Brook head coaches will take place May 18 & 19
Shawn Heilbron is in his second year as Director of Athletics at Stony Brook University after President Samuel L. Stanley Jr., MD named him to the position on May 8, 2014. In his first year, Heilbron has introduced the "Together We Transform" five year plan for Stony Brook Athletics with the vision to positively transform the lives of each student-athlete. He was also instrumental in the formation of Seawolves United, the new fundraising arm of the athletic department.
Prior to Heilbron joining the Seawolves, he spent three years leading the Oregon State Athletics development program as Senior Associate Athletics Director and serving as a member of the management team for both the OSU Foundation and OSU Athletics.
"I am very excited to welcome Shawn Heilbron into the Stony Brook family, to lead our outstanding athletic program into the next chapter of its compelling and competitive Division I history," said President Stanley. "His experience in Division I athletics, his interest in preparing student-athletes, and his demonstrated success growing Division I programs offers Stony Brook the winning combination of attributes needed to take the Seawolves into the next era of competition and excellence."
Heilbron guides Stony Brook at a time when the athletics program is gaining momentum and reaching milestones in multiple sports. To date the Seawolves have amassed 51 conference championships, student-athlete GPA is above 3.0, all women's programs are fully funded, and the University opened its new $21 million, 4,000-seat Island Federal Credit Union Arena last fall.
As Director of Athletics, Heilbron oversees Stony Brook University's Intercollegiate Athletics program including selection and management of coaching and administrative personnel; preparation of long-term program and financial plans; development and management of the annual operating budget for the Department of Athletics; media and sponsorship contract negotiations; coordination and oversight of athletic facilities and 20 intercollegiate athletics programs, made up of 10 men's and 10 women's sports with nearly 450 student athletes. The Athletic Director is also responsible for compliance with regulations governing intercollegiate athletics and all applicable University, Conference and NCAA rules and policies, as well as Title IX and Affirmative Action/Equal Opportunity guidelines.
"I am honored to be given this incredible opportunity because Stony Brook has come so far in such a short period of time, and I look forward to leading the team that will help shape the future of this program," said Heilbron. "Stony Brook is well positioned as a University, and I am excited that President Stanley sees Athletics as a way to enhance the Stony Brook brand on a national level, and I thank him for his trust and confidence in appointing me to this position.
"The outstanding coaches and staff in place at Stony Brook are giving our student athletes a chance to succeed in everything that they do. We have an unbelievable opportunity to work together to make this a transformative experience so when our student athletes leave here they are better for having been a part of the Seawolves family."
At OSU, Heilbron led efforts to complete the Department of Intercollegiate Athletes' $157 million fundraising goal as an element of OSU's broader fundraising initiative. Under his leadership, OSU kicked off the "Our Beaver Nation" annual giving program, he managed capital projects, scholarship endowment, special events, sports specific fundraising and planned gifts. He also served as the primary administrator for OSU's Men's Basketball and Football programs.
Before he joined OSU, Heilbron spent five years at UCLA (2006-2011) where he oversaw major gifts, the Wooden Athletic Fund, Bruin Varsity Club, endowments, special events, sports specific fundraising and planned gifts. He was responsible for more than $35 million in gifts to UCLA athletics during his tenure. Prior to UCLA, he served as Associate Athletic Director for External Relations at Southern Methodist University in Dallas (1999-2006) where he managed all fundraising, marketing and sales functions, including corporate sponsorship and ticket sales. He secured a leadership gift of $5 million that enabled SMU to break ground on the Crum Basketball Center, a state-of-the-art practice facility. He also negotiated a new 10-year multimedia rights partnership with ISP Sports that led to a substantial increase in revenue through its corporate partner program. In 2000 he engineered the marketing and sales efforts for the opening of SMU's Ford Stadium, leading to an increase in football season ticket sales from 2,200 the previous year to over 11,000.
"I am very excited for Shawn and his family, Stony Brook has found a dynamic young guy with a big engine who will hit the ground running," said Todd Stansbury, Director of Athletics at the University of Central Florida. "He has worked with some great ADs in Bob DeCarolis and Dan Guerrero and is definitely ready for this opportunity. I will be excited to watch his impact on the continued evolution of the Stony Brook athletics story. Congratulations to Stony Brook and Shawn on a great hire."
A 1994graduate of the University of Texas at Austin, Heilbron earned a Bachelor of Science in Radio-Television-Film, and began his career that same year as director of public relations for the Dallas Freeze of the Central Hockey League. Prior to that he was communications and marketing manager for Pinnacle Trading Cards.