Andrea Lebedinski was promoted to Coordinator of Annual Giving and Branding in July 2010 after serving as Coordinator of Merchandise and Branding since 2008. In her new role she will assist in the design and execution of a "Young Alumni" program to re-engage and create a culture of giving for recent student-athlete alumni. Lebedinski will be primarily responsible for helping to increase annual gift donations to the department and individual sport programs. Additionally, she will participate in the development and implementation of year-round plans for staff giving, individual sport team fundraising, and alumni & friends annual support.
Furthermore, she will continue to be primarily responsible for increasing visibility of the Stony Brook Athletics brand through marketing, social networking, on-campus committees, campus and external events, and utilization of the university mascot, Wolfie. Her duties include formulating a comprehensive branding plan for the department that utilizes all forms of current and new media to further the Stony Brook Athletic identity both on campus and in the local community. She will also assist in the planning and management of athletic special events.
Lebedinski joined the Stony Brook Athletics staff in July 2008 as Coordinator of Merchandise and Branding. In her role she was responsible for increasing visibility and merchandise sales for the University through on-campus and Long Island-wide retail promotional campaigns. She also worked to develop new vendor relationships within the local community that served to heighten spirit, pride, and awareness of Stony Brook University
Lebedinski is a 2008 summa cum laude graduate of Stony Brook with a degree in business management and marketing with a minor in media arts. After graduation she continued her education at Stony Brook earning her master's degree in Professional Development with a concentration in Human Resource Management in May 2010.
Prior to working full-time with the Seawolves, Lebedinski worked as a student assistant in the department, as floor director for the Stony Brook Sports Report, the department's weekly television show, along with various marketing efforts. During her time as an undergraduate, Lebedinski worked as a teaching assistant in the College of Business, interned at WBLI radio, was a dance instructor at the Stony Brook Summer Camp, and was a member of the Stony Brook Dance Team for two years.